Kai becomes Korean brand ambassador for Lacoste in 2026

EXO’s Kai has officially been selected as the Korean brand ambassador for Lacoste, the sports brand shared on February 27, 2026. The company explained that Kai’s determination and focus mirror the brand’s identity. According to Lacoste, his ability to balance power and restraint on stage reflects the symbolic alligator that represents the company’s style and philosophies. The brand also noted…

IVE’s “BANG BANG” earns a meaningful win on Music Bank

IVE is back again in the spotlight of the South Korean music scene after the iconic release of “BANG BANG.” The idols have gained a larger audience in recent weeks, and all their efforts have finally paid off. On February 27 KST, IVE became the talk of the town on the popular South Korean music program circuit, Music Bank. The…

aespa and Anderson . Paak join forces in a new song, “Keychan”

The Kpop scene has expanded to the whole world through amazing collaborations, including BLACKPINK’s Rosé and Bruno Mars one. Now, aespa is venturing into the American market with a special song along with Anderson. Paak. The artists joined forces for the OST “Keychain” from the Hollywood family comedy film directed by Paak himself, “K-Pops!” The punk, R&B song features Paak’s…

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