Recently, BTS and OREO joined to launch a new limited-edition global collaboration, exciting all fans around the world with this new project that will expand South Korean culture and celebrate the boy group’s 13th anniversary.
On May 23rd, the cookie brand made the first announcement of collaboration with the boy group to release and promote the release of their new product inspired by hotteok, a stuffed pancake and one of South Korea’s most popular street desserts.
call me biased but this is my OTP
OREO BTS Cookies hit shelves 6/8 pic.twitter.com/OIQUiOebDW— OREO Cookie (@Oreo) May 26, 2026
Recent reports revealed that the cookies will be purple, will have a filling inspired by caramelized brown sugar, the packaging will be inspired by Korean street markets, and they will also include one of 13 exclusive designs representing BTS’ 13 years of career.
Some of the designs revealed are ARMY Bomb, ARMY logo, Korean heart, members’ names, and hidden messages that can be completed by collecting multiple cookies. Some phrases are “Every twist leads to us” and “Our biggest voice: BTS ARMY.”
This collaboration will be available in more than 80 countries next month, with online pre-sales beginning on June 1st, while the official in-store launch will be on June 8th.
