BTS’ Jungkook is making Calvin Klein’s latest denim campaign shake it on the dance floor! The BTS maknae (youngest member) stars in the third chapter of the brand’s Fall 2026 “Feel the Fit” series, which launched globally on September 16, 2026. The campaign explores the feeling of finding jeans that fit comfortably while using music and choreography to drive its visuals.
The campaign begins with Jungkook putting on his Calvin Klein jeans. The sound of the zipper then becomes part of the soundtrack as he begins dancing, turning the zipping sound and the act of dressing up into a performance! The campaign features Bobby Brown’s “My Prerogative” and Average White Band’s “Cut the Cake.” The clip was directed and photographed by Renell Medrano.
The campaign also introduces two Fall 2026 denim styles: the ’90s Straight Jean, available in several washes from deep indigo to mid-blue, and the oversized Baggy Jean in medium blue. Talking about the project, Jungkook mentioned that the campaign allowed him to explore the relationship between music and movement. Meanwhile, “Feel the Fit” is rolling out worldwide through Calvin Klein stores, its website, social media platforms and outdoor advertising, extending Jungkook’s partnership with the fashion brand into another season.
Watch the behind-the-scenes clip here:
NEW JUNGKOOK CAMPAIGN FOR CALVIN KLEIN IS HERE! pic.twitter.com/ij0P0ITVfJ
— ajk ⋆ (@archiveforJK) September 15, 2026
“After working with Calvin Klein for so many years, I’ve come to appreciate how I feel every time I put on the brand’s jeans,” Jungkook said about the current collaboration with the brand. “There’s something about the fit and attitude that really resonates with me.”
