In recent days, on social networks, new posters have emerged that confirm BTS‘ Jungkook will become the Global Ambassador for Hublot, expanding his list of brand collaborations with luxurious companies.
The official website of the brand shared a mysterious promocional video and countdown that had fans curious to know the next announcement. Due to many fans seeing the JK’s face and the CEO of HUBLOT recently followed the idol on Instagram, this rumor went viral on social networks.
#Jungkook x Luxury watch brand HUBLOT!🇨🇭
JUNGKOOK FOR HUBLOT#JungkookxHublot pic.twitter.com/MTIiqrm6ig
— BTS Charts Daily (@btschartsdailyc) February 10, 2026
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A day before the announcement, they released a new video showing the back of their new ambassador, further confirming to fans that it was Jungkook. But that wasn’t all; just a few hours before the announcement, some fans discovered posters showing the idol posing for the brand in Seoul.
A new chapter is about to begin. Stay tuned. #Hublot pic.twitter.com/TwmhffeL5s
— Hublot (@Hublot) February 10, 2026
promotions for jungkook x hublot have started in seoul !! pic.twitter.com/JkO69vBkgx
— jungkook admirer (@dreamjeons) February 11, 2026
This will be the BTS Golden Maknae’s third partnership with a luxury brand after Calvin Klein and Chanel, and despite all the fans being sure about his next project, they are excited to see all the photoshoots and events coming soon for the idol.
On social networks fans react with comments like: “JUNGKOOK decorates SEOUL again with HUBLOT ✨🤍🖤,” “WE NEED THIS PIC HD RIGHT NOW,” “FUCK!!! I AM STILL NOT OVER CK!!!!!!!!!!!” “JUNGKOOK FOR HUBLOT,” “Are we all doing good,,, cause I am losing it,” “GIVE US THIS PIC IN HD.”
