When you think about South Korean beauty, it is almost inevitable to think about Stray Kids’ Felix. The idol’s flawless visuals and charismatic persona have made him worthy of being considered as one of the most beautiful idols in the Kpop scene, and global brands are well aware of it.
On August 6, HERA, a Korean beauty brand, announced Felix as a model for the brand. This marks the brand’s first change in models in more than six years, by naming global brand ambassador the iconic idol.
A HERA representative explained why they chose Stray Kids’ Felix to be part of their company. The idol’s versatility and undeniable charm are such a big influence in the Kpop scene, and surely he will be able to gather a wider audience for the brand.
Felix’s unique style and versatile charm match the ‘bold and elegant beauty’ that HERA values, which is why we chose him as an ambassador. We expect him to help share HERA’s beauty philosophy with customers worldwide.”
