Since BLACKPINK made their grand comeback to the Kpop stages with their world tour, “DEADLINE,” and their upcoming single, “JUMP.” The girls are now the talk of the town for all the right reasons, and even some companies have been looking for them to become global ambassadors.
The Japanese beer band, Asahi Super Dry has hit the nail on the head after officially naming Kpop sensation and global superstar, BLACKPINK as its newest ambassador. The four girls have been named ambassadors for the first time in a while!
BLACKPINK looks ethereally radiant, strikingly sublime, enchantingly regal, and impossibly alluring in a new video for ASAHI ‘Super Dry’.
— Pop Core (@TheePopCore) July 7, 2025
The new slogan combines “BLACKPINK IN YOUR AREA” with the name of the company, “BLACKPINK in your Dry.” The iconic slogan brings the refreshing taste from the beverage with the joy of the group’s signature phrase. This historic partnership will be strategically launched in key East Asian markets, starting with Japan, then mainland China, South Korea, Taiwan, Hong Kong, and Mongolia.
Asahi Super Dry believes the new partnership perfectly embodies the brand’s spirit through the group’s dynamic personalities and fearless creativity that has already captivated millions of fans worldwide. The powerful energy from the four members will play a key role in strengthening brand positioning across the globe.
