BTS’ member Jungkook has once again become the talk of the town for all of the right reasons after stunning with an amazing photoshoot for the luxury jewelry house Graff. The idol has displayed all of his charms and created a unique moment both for fans and the audience.
On July 11 KST, following the announcement of Jungkook as Graff’s first-ever global ambassador in the brand’s 66-year history, the British jeweler unveiled a set of photographs as part of the upcoming campaign and a behind-the-scenes video featuring the global superstar.
[INFO] Behind the scenes of #Jungkook x Graff!💜 https://t.co/ebZ3IleAex#JUNGKOOKxGRAFF pic.twitter.com/gyByIkwV6Q
— BTS Charts News (@btschartsxdaily) July 8, 2026
The idol looked radiant in an all-black suit, showcasing Graff’s Laurence Graff Signature collection, including an ear cuff, necklace, bracelet, and rings. In addition, in the behind-the-scenes video, the idol shared his thoughts on the campaign
“I thought the Laurence Graff Signature bangle was especially beautiful. I think it looks great layered with other bangles or styled together with a pendant.”
