BTS is making huge promotions in the United States with their latest musical project, “ARIRANG.” The idols are ready to take over Las Vegas for special performances in the Las Vegas Sphere, and their fans, better known as ARMY, cannot wait until then!
On May 15, BTS posted an announcement for “BTS THE CITY ARIRANG- Las Vegas” on the fan communication platform, Weverse. This project marks the launch of the “Global THE CITY 2.0,” an expanded version of the original project.
Sphere’s expression is so cute 😭 I’m really looking forward to the project for BTS 💜 pic.twitter.com/lwhe6sYeiZ
— BTS Daily⁷ (@btsdaily77) May 15, 2026
The campaign will be rolled out worldwide, featuring the largest-scale city-linked campaign in the project’s history. This time, the group will also be collaborating with the local tourism authority to transform the city into shades of red as a nod to their album, “ARIRANG.” The campaign will be titled “ARIRANG RED Illumination,” lighting up the Las Vegas nightscape with the intense red color that serves as the key theme of BTS’s new release.
In addition, the Sphere will also be decorated with “ARIRANG”-themed attractions throughout the project period. Its entire exterior will be covered with related digital content to welcome BTS to the United States once again.
