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Squid Game loses the Netflix crown to KPop Demon Hunters as the most-watched title on the platform

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Squid Game loses to KPop Demon Hunters on Netflix
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After nearly four years on top, Squid Game has been dethroned! On September 3, 2025, Netflix revealed that KPop Demon Hunters hit a jaw-dropping 266 million views, overtaking the Korean sensation as the platform’s most-watched title ever. Released on June 20, 2025, the animated film pulled off this jaw-dropping record in just 74 days.

‘KPop Demon Hunters’ has now surpassed ‘Squid Game’ Season 1 to become the most-watched Netflix title of ALL TIME with over 266 MILLION views. pic.twitter.com/rFQGUWVKAK

— ToonHive (@ToonHive) September 3, 2025

KPop Demon Hunters has become nothing short of a phenomenon in 2025. The film blends K-pop music with demon-slaying action, all delivered with visually stunning animation. The story follows Rumi, a half-demon K-pop star, and her girl group HUNTR/X as they battle sinister demons like the antagonist boy group, Saja Boys. The mix of music, fantasy, and animation clearly struck a chord with audiences, who can’t stop streaming the movie.

Squid Game, which debuted on September 17, 2021, has held its crown for years. But the rise of KPop Demon Hunters proves a new power is now dominating worldwide. Meanwhile, Netflix and Sony are already in talks for a sequel, and with fans begging for more, it looks like this is only the beginning of a new K-pop-fueled era.

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