If you thought concerts were just about music, Seventeen just proved you wrong! The K-pop boy group teamed up with Airbnb to create “Seventeen The City”, a massive fan experience across Los Angeles as part of their “[New_] world tour,” which kicked off its U.S. leg last week. The takeover brought a mix of curated activities, fan meet-ups, and once-in-a-lifetime moments, all designed to make Carats (that’s Seventeen’s fandom) feel like part of the show.
Calling all Carats 💎✨
Here’s your chance to stay overnight on the set of @pledis_17 ‘s latest music video “LOVE, MONEY, FAME (feat. DJ Khaled)”.
Request to book starting October 21 at 10am KST at https://t.co/YKAsLX4UJj #Seventeen pic.twitter.com/2P3HSKew6d
— Airbnb (@Airbnb) October 14, 2024
From October 16th to 17th, the group’s back-to-back shows at BMO Stadium became the grand finale for a massive celebration: Fans enjoyed K-pop dance classes with real idol choreographers, glam sessions for hair and nails with top stylists, and a Seoul-style DJ party. Even Airbnb’s “Originals” experiences sprinkled some extra magic with sound baths at Santa Monica Beach and creative workshops to upcycle old concert merch, making it a bonding moment.
SEVENTEEN brought the ENER-ENERGY to LA⚡️
📷 PLEDIS Entertainment#SEVENTEEN #SVT #세븐틴 #SVT_WORLDTOUR #NEW_LA #NEW_US #SVT_TOUR_NEW_ pic.twitter.com/QxI5SEgNih
— BMO Stadium (@BMOStadium) October 20, 2025
When the lights hit the stage, the 13-member group performed as nine since four members are currently serving in the military. Nearly 20,000 fans each night enjoyed solo moments from the nine members, which are all featured on “Happy BURSTDAY,” as well as their classic full-group hits. And the fun won’t stop in Los Angeles! . Airbnb and Seventeen will bring The City experience to Tokyo in December so that Japanese Carats have their turn to shine.
