KATSEYE has joined forces with Hershey’s to introduce the company’s new Creme Bars through a campaign featuring the 5-member girl group. The first flavors are Salted Caramel and Affogato, and the commercial gives KATSEYE’s well-known git “Pinky Up” gesture a sweet new meaning. The Salted Caramel bar combines sweet and salty flavors, while the Affogato option includes coffee-flavored caramel and vanilla creme inspired by the Italian dessert.
“We love that Hershey’s Creme Bars make those moments feel a little more fun. The partnership felt natural because it’s about celebrating your individuality, embracing your own style, and finding happiness in the things that make you feel most like yourself,” KATSEYE said.
“From the trend-forward flavors to our partnership with KATSEYE, Hershey’s Creme Bars were designed to inspire discovery, self-expression and shareable moments that feel uniquely your own,” Katrina Vatter, senior brand manager at The Hershey Company, shared in a statement.
The collaboration is part of Hershey’s larger “Hershey’s. It’s Your Happy Place” campaign, which focuses on finding happiness in everyday moments. The campaign features KATSEYE’s five-member lineup before Sophia’s recent hiatus and Manon’s indefinite break from the group. The partnership follows a successful but difficult year for the group, which earned its first #1 album on the Billboard 200 with its latest release, “WILD.”
KATSEYE has also faced several challenges throughout 2026. Manon began a hiatus in February 2026, while Sophia recently stepped away from group activities to focus on her mental health. Megan also sprained her ankle during rehearsals, forcing the group to cancel its Daisy Chain Fields festival performance on August 28, 2026. Despite these setbacks, KATSEYE is preparing to begin their Wildworld Tour on September 1 in Dublin. HYBE x Geffen has confirmed that Sophia will miss the European and United Kingdom dates in September, while her participation in the North American tour in October remains unclear. This will make the “Gnarly” performers a quartet as Manon and Sophia rejoin the group at some point this year or in 2027.
