BTS’ V has become one of the main global faces of Champion’s new True Champion campaign. The fashion brand announced the partnership on August 10, 2026. The BTS star appears alongside Romeo Beckham, Danna Paola, Kyle Kuzma, Sofi Tukker, Megan Keller, Bella Sims, and Jaalen Best as part of the brand’s image. In promotional photos shared by Champion on Instagram, V was photographed looking directly at the camera while wearing a dark blue hoodie from the company’s clothing line.
SPOKEN LIKE A TRUE CHAMPION
Your style says it all.#TrueChampion pic.twitter.com/LaA4ezuM7r
— CHAMPION (@ChampionUSA) August 11, 2026
“A history of wins that began with a winning spirit — and the determination to keep showing up,” the description of the campaign on Champion’s website says. “But unspoken greatness is what sets true champions apart from the rest. It is an energy that needs no audience or explanation.”
Stefani Fleurant, executive vice president of marketing, sport, and lifestyle at Authentic Brands Group, said V was a natural choice for the campaign because of his creative vision, international influence, and connection with fans. Authentic Brands Group acquired Champion in 2024, and this campaign focuses on the company’s winning spirit and brings together people from music, sports, and entertainment who have audiences in different parts of the world.
“This campaign celebrates the many ways people inspire others through who they are and the incredible talent they bring to the world,” Fleurant affirmed.
Introducing V for Champion pic.twitter.com/EmfJ8ZNs8D
— CHAMPION (@ChampionUSA) August 10, 2026
V has already been the face of other major fashion houses. The “Rainy Days” singer has previously served as a global ambassador for luxury brands, including Cartier and Celine. In May 2026, V and the other BTS members also partnered with Nike on a customizable collection to honor their ongoing ARIRAN World Tour, which is currently visiting North American cities.
