Billie Eilish has done it again. Every time the singer changes her hair, the internet stops, and this time it’s a new reinvention. Billie Eilish swapped her dark brunette hair for a shoulder-length strawberry blonde bob. She debuted it on Instagram on October 5, breaking a short social media break.
The cut has choppy layers and a deep side part, and the color is lighter than the chocolate brunette she wore earlier this year. It’s also her first blonde look since her platinum blonde era in 2021, around Happier Than Ever.
In the campaign photo, the hair is soft and layered, parted in the middle and falling just past her shoulders, with warm golden tones under the sunset light. The styling is fresh and natural: glowing skin, a soft peach lip and a relaxed pose, so the fans think the singer is coming with a softer aesthetic for this new era.
In the campaign, you can also see that the “Hit Me Hard and Soft” singer wears a peach satin slip top with lace trim, which matches the warm backdrop, of course she looks beautiful. It’s a gentler, more romantic Billie than the dark, oversized looks of recent years.
The images promote her new jewelry collection with her brother FINNEAS, made with John Hardy. Billie Eilish has long used her look to mark each era. She first dyed her hair blue at nine, and has since tried silver-white, lavender, black and neon green. That’s why fans are asking whether this change signals something new.
The Californian singer also said that her 4th album is under production along with her brother and long time collaborator Finneas, she said: “We’re in serious album mode right now,” so of course he fans are really excited about the news and can not wait to see the new aesthetic, sound and themes the duo is going to bring.
