Ning Ning of aespa has been named a global brand ambassador for Gucci. The fashion house announced the partnership on April 29, 2026, along with new photos of the aespa member wearing different Gucci outfits. The newly released pictures show her in a black dress, a white pantsuit, and a cream jacket over a black outfit. In addition, Gucci said Ning Ning’s strong personal style and bold artistic identity will help bring a fresh point of view to the brand’s global image.
Welcoming #NINGNING from @aespa_official to the Gucci family as Global Brand Ambassador, beginning a new chapter together. #aespa pic.twitter.com/MAI5S473AI
— gucci (@gucci) April 29, 2026
In the same line, the “Spicy” singer said she feels honored and excited to represent Gucci, a brand known for more than 100 years of craftsmanship in the industry. The KPop sensation also revealed that she grew up fascinated by Gucci, so the new role does not feel real to her. The partnership adds another major fashion achievement to aespa’s growing influence outside music. The group’s members have become popular choices for luxury brands in recent years. Karina became a Prada ambassador in 2024, Winter was the face of Polo Ralph Lauren in 2023, and Giselle has worked with LOEWE.
“I’m honored and excited to be named a Global Brand Ambassador for Gucci, a brand with over 100 years of craftsmanship. I grew up fascinated by Gucci, and it doesn’t feel real that I get to help bring the House’s designs to new generations and tastes.”
The announcement comes as aespa prepares for a massive year. The quartet is scheduled to release their second album, “LEMONADE” on May 29, 2026. The album will arrive about two years after “Armageddon,” which brought hits like “Supernova” and its popular title track. The girl group is also preparing for the SYNK : COMPLæXITY Tour, which begins in August 2026 and is expected to continue into early 2027.
