BLACKPINK’s Jisoo is taking on four different roles in her latest campaign with the London fashion house Self-Portrait! The “Your Love” singer will portray four “cinematic characters” in a series of short films created for the fashion brand. The campaign begins with “The Enigma,” the first video in the fashion saga, which was shot by photographer and filmmaker Oliver Hadlee Pearch in the style of an audition tape.
“I was so excited to star in this new series of short films … it allowed me to try something completely new, and each character I played required something different from me,” the BLACKPINK member said.
In the first film, titled “The Enigma,” Jisoo models a faux leather skirt and a checkered knit blazer while showing her confident and playful vibes in front of the camera. She reflects on uncertainty during the clip, saying, “Maybe we’re not supposed to have everything figured out,” which she fashionably revealed in the teaser. Jisoo became the first music star to serve as the face of Self-Portrait in 2024 and has continued her partnership with the fashion house since then.
Watch Jisoo’s first video for Self-Portrait below:
For the new campaign, Jisoo worked closely with Self-Portrait founder and creative director Han Chong. The project arrives as she takes a new step in her solo career. On September 4, 2026, the South Korean star released her latest single, “Click,” marking her first musical offering of 2026. Meanwhile, the upcoming Self-Portrait films will introduce three more characters, allowing Jisoo to explore different personalities and concepts through fashion and storytelling.
Watch Jisoo’s latest solo single, “Click,” below:
