LE SSERAFIM launches Roblox event ahead of their new album “Pureflow pt. 1”

The girl group promotes “Celebration” online while “Antifragile”

Carlos Gaviria

LE SSERAFIM is currently promoting in the digital world by partnering with Roblox for a special takeover of the platform’s Seoul map. Source Music confirmed the collaboration on April 28, 2026. This event gives fans a new way to interact with the group before the release of their second full-length album, “Pureflow pt. 1,” which is scheduled for May 22, 2026.

See the announcement below:

As part of the Roblox event, fans can practice the choreography for “Celebration,” the pre-release track from LE SSERAFIM’s upcoming album. The song was released on April 24, 2026, giving fans a taste before the project officially comes out. In addition, four remix versions were released on April 25, 2026. Fans can also join avatars of the five members on stage inside Berry Ave, one of the platform’s most popular games. With this project, LE SSERAFIM, their music, their choreography, and fan participation can be found in just one space.

With “Celebration” already available, fans are more than ready and hyped for the album,  “Pureflow pt. 1,” set for May 22, 2026. Finally, LE SSERAFIM announced their 2026 PUREFLOW Tour, with dates in the US, Europe, and Asia starting on July 11 in South Korea and ending on December 5 in the Philippines.

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