The Oscars gave both films a major boost
The 2026 Oscars gave both Sinners and KPop Demon Hunters a major music moment. During the ceremony on Sunday, March 15, 2026, Sinners took four Academy Awards, including best original score, thanks to Ludwig Göransson. Similarly, “Golden” from KPop Demon Hunters won two awards, including best original song, becoming the first KPop track to receive that honor.
The ceremony also spotlighted the songs connected to both films through iconic performances. On one hand, the KPop Demon Hunters trio, EJAE, Audrey Nuna, and Rei Ami, brought energy to the Dolby Theatre with “Golden.” On the other hand, Sinners featured a large ensemble led by Miles Caton in a new version of the film’s juke joint scene, showcasing the different eras of black music. These performances helped bring even more attention to both soundtracks after the awards were given.
Streaming for Sinners rose sharply after the show
Miles Caton delivered a stellar performance of ‘I Lied To You’ at the #Oscars.
— Pop Base (@PopBase) March 16, 2026
Early data from Luminate showed a strong boost in streaming for Sinners on Monday, March 16, 2026. The soundtrack collected 756,000 official on-demand streams in the United States that day, up 150% from the 301,000 streams recorded on March 9, 2026, the previous week. Its song “I Lied to You” also grew by a large margin, reaching more than 154,000 official on-demand U.S. streams on March 16, 2026. That represented a 240 percent increase from the 45,000 streams it earned one week earlier. Even though the song lost the Academy Award to “Golden,” its exposure on the ceremony still gave it a strong post-show boost.
KPop Demon Hunters also gained in streams and sales
HUNTR/X performing “Golden” from KPop Demon Hunters at the #Oscars pic.twitter.com/S4CMuMdtJ4
— EJAE Updates (@EjaeUpdates) March 16, 2026
KPop Demon Hunters also saw impressive gains after the Oscars. Its soundtrack earned 5.1 million streams on March 16, 2026, the day after the ceremony. The album also sold more than 2,000 digital downloads in the United States during the same period, which marked a 282% sales increase. “Golden” remained the biggest post-awards season standout, collecting 1.68 million official on-demand U.S. streams after the broadcast. The song also sold more than 16,000 digital downloads, rising 608% in sales. The Oscars and the award seasons may be over, but both films proved that their songs have become legendary.
