After many rumors, Hublot officially announces BTS‘ Jungkook as its global ambassador with new photos and a promotional video of the idol looking luxurious wearing the brand.
On February 12th, the fine watchmaking house announced through its social networks that the K-Pop idol becomes one of its global ambassadors, joining the athletes Novak Djokovic, Kylian Mbappé, and Usain Bolt.
“We are thrilled to welcome Jung Kook to the Hublot family as our new Global Brand Ambassador.
A shared vision of creativity, precision, and originality. Where music and high watchmaking converge.”
We are thrilled to welcome Jung Kook to the Hublot family as our new Global Brand Ambassador.
A shared vision of creativity, precision, and originality. Where music and high watchmaking converge. #Hublot pic.twitter.com/xtBzGaa4bg— Hublot (@Hublot) February 12, 2026
The Hublot accompanied this announcement by sharing a new photo of the idol showing off his black watch with golden details, which perfectly match with his style. Later, they shared a new video of the artist exposing the versatility of the brand products to go from elegant to casual styles.
“With every moment comes purpose. Not defined by time, but by mastering it. Jung Kook embodies the spirit of flowing with precision, finding strength in rhythm, and elegance in control. Watch the journey unfold with Hublot.”
With every moment comes purpose. Not defined by time, but by mastering it. Jung Kook embodies the spirit of flowing with precision, finding strength in rhythm, and elegance in control. Watch the journey unfold with Hublot. #Hublot pic.twitter.com/Adxml3BlMw
— Hublot (@Hublot) February 12, 2026
