Justin Bieber is back, and baby, he brought his fam with him! On July 10, Biebs announced a surprise album titled “Swag,” his first full project since 2021’s Justice. To make the reveal extra iconic, billboards popped up around the world showing Justin and Hailey holding their baby boy, Jack Blues. And boom, the album dropped on July 11, 2025, and got everyone talking.
Justin Bieber unveils tracklist for his new album ‘SWAG’ dropping tonight. pic.twitter.com/f5E1JzuENF
— Pop Base (@PopBase) July 10, 2025
But the surprise music wasn’t the wildest part! Hailey took to Instagram to defend her man in the sassiest way possible. She reposted one of Justin’s billboard pics with the caption, “Is it finally clocking to you f*cking losers?” That’s a nod to Justin’s viral paparazzi moment where he said, “It’s not clocking to you that I’m standing on business, is it?” The moment quickly became a viral meme, and now it’s album promo material.
Hailey Bieber reposts Justin Bieber’s album announcement:
“Is it finally clocking to you f*cking losers?” pic.twitter.com/zIHaKMntnf
— Pop Crave (@PopCrave) July 10, 2025
To top things off, the “Standing on business” meme was included as an interlude in Justin Bieber’s album. Yes, that’s right! His iconic paparazzi moment can be heard loud and clear in the tracklist. And with the album having dropped without any previous singles or promo, it’s still not clear if fans are getting any videos or additional content. But one thing’s for sure: JB is clearly standing on business, with his woman beside him.
