KISS OF LIFE has faced a backlash on social media, losing nearly 200,000 followers in just two days after a controversial April 2, 2025, birthday livestream. The group tried to showcase “old-school hip-hop vibes,” but critics and fans alike accused them of disrespecting Black and Latino cultures. Member Belle’s Cholo-inspired outfit and her “Taco Belle” nickname fueled the outrage. Meanwhile, the rest of the members dressing up like black rappers caused major controversy.
https://twitter.com/TheFlopKpop/status/1907444055404908707
Within 48 hours, their TikTok was down by 100,000 followers, and Instagram reported a loss of 78,438. By April 3, they had already lost 56,172 followers, followed by another 22,266 on April 4. YouTube saw an 8,000-subscriber drop. Similarly, their fan pages on X and other sites decided to close. Some fans demanded a direct apology from each member, feeling the agency’s official statement wasn’t enough to repair the damage.
accurate translation of the company's apology. (english/spanish)
we can still ask for apologies from the members themselves. https://t.co/DQYYvnCHkP pic.twitter.com/9JTKFTL33V
— kiss of life archive 💋 (@kiofsfilm) April 3, 2025
S2 Entertainment’s apology acknowledged the issue and said they only wanted to honor hip-hop’s influence on KISS OF LIFE’s music. Still, people believe the group needs to address fans more personally. Whether KISS OF LIFE can bounce back from this drama remains a big question for fans.
