Selena Gomez shares how she defines her new beauty era
Selena Gomez says her current beauty era feels flirty, classic, and a little sexy! The pop star and makeup entreprenur revaled her truth during the launch of Rare Beauty at an Ulta Beauty store in El Segundo, California, on January 31, 2026. She also explained that she still feels young and enjoys a soft and playful style, saying that it feels surreal to see her products displayed in stores.
“I came in the other night, and it was just, it was one of those surreal moments,” she revealed. “It just felt so official.”
Selena Gomez explains Rare Beauty’s donation program and social mission
During the event, Selena explained that Ulta Beauty is helping support donations throughout February 2026. Customers can donate when buying any product, and 50 percent goes to the Ulta Beauty Charitable Foundation, and another 50 percent is given to the Rare Impact Fund. The Rare Impact Fund focuses on improving access to mental health services for young people, raising more than 20 million dollars and supporting 30 nonprofit organizations across five continents.
“If you buy any product, not even Rare, you can choose to make a donation and 50 percent of it will go to the Ulta Beauty Charitable Foundation and the other 50 percent will go to the Rare Impact Fund.”
Selena Gomez talks about empowerment and a recent red carpet appearance
The actor and pop star said she feels most empowered when working within her community and connecting with others. “I think that the best part is being able to connect with people and that’s what I’m so excited about,” she revealed.
🚨Variety reports viewership for the #GoldenGlobes skyrocketed by 69% following Selena Gomez’s appearance tonight.
Vogue also crowned her “Best Dressed”. pic.twitter.com/2hVHgEOo4b
— Selenur (@yourightselena) January 12, 2026
She also appeared with her husband, Benny Blanco, at the 2026 Golden Globes. She wore a custom black velvet Chanel gown that took 323 hours to complete and included nearly 200 embroidered details. The actor was nominated for Best Actress in a TV Series (Comedy) for Only Murders in the Building, which was won by Jean Smart for her role in Hacks.
