Nike launches a special BTS Collection during the “ARIRANG” World Tour

Nike announced a new collaboration with BTS in support of their ongoing ARIRANG World Tour. Their partnership introduces a special Nike By You customization project along with exclusive tour merchandise inspired by the “Body to Body” singers. The sports company revealed the collection in May 2026 as part of a larger campaign focused on creativity and self-expression, two themes that both Nike and BTS have in common.

The center of the collaboration is a Nike By You experience featuring 10 custom graphics created specifically for BTS fans. The designs allow fans to personalize selected Nike clothing items and tote bags with artwork aligned with the group’s aesthetics and identity. Several graphics also reference the number seven to represent BTS’ seven members. In addition, other designs feature musical symbols and visual details inspired by the septet’s influence on global pop culture over the years.

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Nike will also release exclusive BTS tour merchandise connected to the ARIRANG World Tour. The collection includes T-shirts, hoodies, and regional items that will only be available in select cities. According to Nike, the Nike By You BTS experience will officially launch on June 1, 2026, at select stores. The tour merchandise will also be sold online throughout China and in selected tour locations. More details about store availability and release dates are expected to be announced closer to the launch period.