It was recently revealed that the ENHYPEN collaboration with the Red Cross delivers results of a 267% increase in blood donors making many fans proud of the boy group labor to create a donation culture in South Korea.
To commemorate their upcoming album, ‘THE SIN: VANISH,’ the boys started a blood donation campaign in Seoul that ran from January 16 to 25, where participants who completed blood donations, either whole blood or platelets, received special gifts.
.@ENHYPEN has partnered with the @KoreanRedCross to connect its vampire universe with a real-world social cause through a blood donation campaign. @BELIFTLAB signed an MOU on Jan. 13 positioning the collaboration as a “worldview-to-reality” project that links the group’s… pic.twitter.com/o1h964vnOp
— KpopHerald (@Kpop_Herald) January 13, 2026
During the first day, media reports a total of 406 people participated, which marked a 267% increase compared to the average daily number of blood donors. The number of first-time blood donors from January 16 to 20 also rose, increasing by 19.6 times compared to the previous week.
The day this project started, the album was released, bringing the vampire motif. Using this narrative, they creatively adapt to different sectors of the entertainment industry to promote the culture of sharing a blood donation in their country.
