TWICE is receiving love for one of their oldest songs! Their track “Strategy,” originally released in December 2024, has just debuted at No. 92 on the Billboard Hot 100 for the week ending August 2, 2025. Thanks to its recent inclusion in the KPop Demon Hunters soundtrack, the song is having a resurgence and has charged up the U.S. charts for the first time.
“STRATEGY” by TWICE debuts at #92 on this week’s Billboard Hot 100. pic.twitter.com/90VT9qG3Hd
— Kpop Charts (@kchartsmaster) July 28, 2025
But this is not TWICE’s first walk on the Billboard Hot 100 chart! It actually marks the group’s fourth entry on the tally. Their previous entries include “The Feels (#83),” “MOONLIGHT SUNRISE (#84),” and “Takedown (#76),” the latter featuring Jeongyeon, Jihyo, and Chaeyoung. Their version of “Take down,” also included in the KPop Demon Hunters soundtrack, is gaining momentum with a new peak this week.
.@JYPETWICE JEONGYEON, JIHYO, and CHAEYOUNG's 'Takedown' spends its third week at #76 on the Billboard Hot 100.
Strategy also debuted at #92 on the said chart.
They are the first and only JYPE artist to chart two songs at the same time and stay on the charts for several… pic.twitter.com/bgytr2wcDa
— TWICE BASE (@twicepopbase) July 29, 2025
While “Strategy” may have taken its time climbing up the charts, its success proves that good music always finds its moment! In addition, the popularity of KPop Demon Hunters is showing no signs of slowing down, and TWICE is leading the wave with their own contribution to the film. Most recently, they released their 4th full-length Korean album “THIS IS FOR” on July 11, 2025, and are supporting the project with a tour of the same name.
