IVE’s Jang Wonyoung has officially taken the crown as the top girl group member in brand reputation for August, as revealed by the Korean Business Research Institute on August 18. Her stellar performance in media coverage secured her first place with a brand reputation index of 5,671,379. Her positivity-negativity analysis also shines, boasting a 91.07 percent positive reaction score.
Wonyoung ranked #1 in ‘August Girl Group Individual Member Brand Reputation’
Participation: 1,499,780
Media: 1,396,230
Communication: 1,047,205
Community: 1,728,163
Total Index: 5,671,379#IVE #アイヴ #아이브 #WONYOUNG #JANGWONYOUNG #ウォニョン #장원영 pic.twitter.com/LtwxcUbzor— WONYOUNG’S STYLE🤍 (@wonyoungcloset) August 18, 2024
Placing second is aespa’s Karina, who led the brand reputation last month. With an index score of 5,473,424, the aespa member maintains her strong influence in the K-pop scene. Meanwhile, cignature’s Jeewon makes an unexpected jump to the third place, marking a significant 25.28 percent increase in her index from the previous month, making her score 3,730,451.
Closing out the top 5, we’ve got IVE’s leader, Yujin, who holds the fourth spot with a brand reputation index of 3,714,334. Rounding things up, there’s aespa’s Winter, whose brand reputation index surged by reaching 3,655,531. Overall, IVE and aespa clearly show their dominance in the K-pop industry, with two members of each group taking the most important spots.
These rankings are made through an analysis of 675 girl group members, considering media exposure and community impact from July 18 to August 18. Check out the top 10:
1. IVE’s JWonyoung.
2. aespa’s Karina.
3. cignature’s Jeewon.
4. IVE’s Yujin.
5. aespa’s Winter.
6. Girls’ Generation’s Taeyeon.
7. Apink’s Jeong Eun Ji.
8. KISS OF LIFE’s Natty.
9. BLACKPINK’s Jennie.
10. Red Velvet’s Seulgi.
