Much is expected that this new edition of the Oscars will be a success due to the great movies that are competing for the main awards, and one of those that tops the list is the movie Barbie, which became a hit that captured the world of pink and made it one of the highest grossing movies of recent times, and now Barbie can generate even more money with a new video game that is already exciting all fans of this beautiful classic doll.
To expand its license, Mattel has collaborated with Zynga Inc, which develops phone games such as FarmVille. Now, the Take-Two Interactive-owned studio is working on a new Barbie game for mobile devices to be released later this year. Rollic will launch a new Barbie game.
Mike DeLaet, Mattel’s global director of digital games, said:
Recently, “partnering with Rollic and Zynga allows us to bring an exciting new mass-market mobile game to fans around the world.”
The company knows the importance of this union, so much so that its CEO Burak Vardal, has said:
“Barbie is loved by generations of gamers around the world and we are thrilled to partner with Mattel to bring the latest version of this icon to mobile gaming.”
On the other hand, but back to the fantastic world of Barbie. At the next Oscars, we will be able to see Ryan Gosling performing his song I’m Just Ken, which has become a hit of the movie that will hopefully take home several awards.
What do you think about it? Will you play the new Marvel game? We can’t wait to have a new adventure next to our beloved Barbie! I love you, Ken.