SEVENTEEN’s DK is one of the most popular members of the group because of his charisma, talent, and otherworldly beauty. This triple threat was enough for him to become Bally’s new global and his fans, better known as CARAT couldn’t be more excited.
On September 19, the Swiss luxury fashion house announced SEVENTTEN’s DK as their newest global brand ambassador. Bally’s CEO, Nicolas Girotto shared a few words about his exceptional event:
“We are thrilled to have the versatile artist DK from the iconic group SEVENTEEN as our new global brand ambassador. His trendy style and warm personality perfectly align with Bally’s core values.”
In addition, DK also commented on how he feels about becoming a global ambassador:
“It’s a tremendous honor to become Bally’s global brand ambassador. I look forward to showcasing Bally’s artistry, excellence, and passion for innovation through my future endeavors.”
DK and Bally have been connected since the idol attended the 2023 Fall/Winter show at Milan Fashion Week in February. This powerful relationship is set to engage in a range of international activities and promotions and his direct participation in Bally’s 2024 Spring/Summer campaign.