Netflix does not seem to have a solid marketing strategy, and its continual attempts to avoid the competition are beginning to sting.
After warning that its campaign against shared accounts could backfire, they are now taking steps to prevent a wholesale cancellation of memberships.
The platform has therefore announced a significant price decrease, but there’s a catch: it only applies to a select few Latin American nations.
Notably, numerous nations in that region were where Netflix conducted its initial testing to determine how to respond to shared accounts, so it makes likely that it will be the first to take advantage of this price reduction.
Some users have received a message along these lines to make the measure official:
Mind you, Netflix’s strategy with pricing varies by country and not everyone will enjoy the same discount:
1 Bolivia, Cuba, Venezuela, Nicaragua and Paraguay.
Basic Plan: $3.99 (previously $7.99).
Standard Plan: $5.99 (previously $10.99).
Premium Plan: $7.99 (previously $13.99).
Basic Plan: 4.99 dollars (previously 8.99 dollars).
Standard Plan: $8.99 (formerly $12.99).
Premium Plan: $12.99 (previously $15.99).
3 El Salvador, Dominican Republic, Honduras, Ecuador and Guatemala
Basic Plan: $4.99 (previously $7.99).
Standard Plan: $7.99 (formerly $10.99).
Premium Plan: $10.99 (previously $13.99).
In other words, the blocks 1 and 2 countries revert to a Basic Plan with a 50% reduction, while the other two countries are over 40%.
As for block 3, those who will benefit from a smaller discount will only get a $ 3 reduction across all plans.
Netflix acknowledges that this move is due to the fact that “we know that our members have more entertainment options than ever and that is why we are committed to delivering an experience that not only meets, but exceeds their expectations”.