The discussion about creation credits has already generated debates (and processes) between national and international artists.
Lorde addressed the matter in a recent interview with the A24 Divine Frequency podcast, in a chat with Euphoria actress Hunter Schafer.
The New Zealand singer said that she started to be credited as co-director of her clips from the single “Solar Power” and that she started to reflect on it recently.
“I wrote all the treatments and helped produce it, because I was super, super involved. It was so much fun to be on that set”, said the artist.
Hunter asked Lorde if she had directed before. Lord replied:
"Damn bitch, you're a Scorpio."
Hunter Schafer & Lorde talk star signs, cloak eras, autofiction, Antarctica & more on The A24 Podcast?️
— A24 (@A24) January 19, 2022
“It’s that classic young woman thing where you’re like, ‘I think I do this, but I’ve never been credited with this and nobody’s ever talked to me about it’, whether it’s music production, video directions, or graphic design“, Lorde added.
“It takes a second to say, I know what I contributed to this and my credit should reflect that. It’s definitely been a process for me, figuring out how to express that.
So (the ‘Solar Power’ video) it’s the first time I’ve been called a director“
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Lorde released the album “Solar Power” in August 2021 with the lead single as the project’s title track. Still in an interview with the podcast, the singer revealed that she recorded “six or seven” music videos for the album, so far fans have only met four of them, “Solar Power”, “Mood Ring“, “Leader Of A New Regime” and “Fallen Fruit“.