Adele Adkins’ power within the music industry

The inmensely popular British pop star is arguably the biggest pillar for pure sales within the music industry today.

Currently, with a brief look at the music sales of almost all artists within the industry, we notice that their net sales are lower compared to their equivalent sales through streaming services such as Spotify, Youtube and Pandora.

This gap is due to the great decrease in real sales as a result of the boom of the mainstream era where streaming platforms have increased in popularity, causing physical and pure sales to have fallen to by 80% compared to 7 years ago.

But in the case of the British singer Adele, the subject is quite the opposite. When she released her third studio album “25” back in November 2015, it debuted with more than 5.7 million pure copies, meaning 5.