TWICE’s Jihyo is not just leading on stage—she’s also becoming a boss up in the business world. On May 2, Korean media outlet Chosun Biz revealed that Jihyo snapped up a building in Seongdong-gu, Seoul, for a spicy 4 billion KRW (around $2.8 million) back in March 2024. What’s even more impressive? All went in cash! At just 27, she’s now a certified building owner in one of Seoul’s prime zones.
According to @allkpop TWICE’s Jihyo has purchased a building in Sungsu-dong, Sungdong-gu, Seoul, paying 4 billion KRW ( $2.8 million USD). Based on the purchase records, which indicate that no mortgage was listed, it's suspected that the idol paid the full amount in cash.#TWICE pic.twitter.com/N7VQCbwK7T
— ONCE UNITED (@TWICE_WORLD_DM) May 2, 2025
But this isn’t just any old building—it’s 40 years old and sitting pretty in a hot redevelopment area near the trendy Seongsu-dong. It’s close to Seongsu Station and the Han River, which means the property’s value is expected to skyrocket. Experts say the land alone is worth a fortune, and with renovations and new development laws in play, Jihyo’s investment was a genius move.
The building spans four floors, with a mix of restaurants, offices, and living spaces. Jihyo registered it for private rental in April 2024, which means tax perks but also rent control rules, including a 5% increase. Either way, fans are living for her glow-up—she’s not just a K-pop star; she’s a real estate mogul in the making!
