On July 11, 2025, the K-pop world exploded with comebacks from TWICE and BLACKPINK. All eyes were on the music, but the real drama? The stock market. TWICE didn’t just drop bops, they lifted JYP Entertainment’s stock like queens. Even before the music video for their new album THIS IS FOR dropped, JYP stock shot up over 6 percent. That’s a bigger bump than any of the other Big 4 labels could claim that day.
JYP Entertainment's stock price soared by 6% today due to expectations to TWICE's comeback. The biggest upward
trading among Big4 (YG, SM, and HYBE) companies. pic.twitter.com/uX8EOTt49g— julie (@tzujuliee) July 11, 2025
Let’s talk numbers. TWICE helped push JYP’s stock price to 75,800 KRW by 11:10 AM KST. That’s a 4,800 KRW increase in just one day. Meanwhile, YG Entertainment ( home to BLACKPINK ) only saw a 1.95 percent rise, even with the release of their single JUMP. The reason for the result? It might be that TWICE served a full album, while BLACKPINK just dropped a single.
Their fourth full-length album, THIS IS FO,R is stacked with 14 tracks, from group songs like Four and Heartbreak Avenue to subunit bops like Battitude and Let Love Go. While solo tracks for the members exist, they’re just for the tour and not included on the album. TWICE is out here feeding the fans and the financial charts at the same time. JYP must be doing a little dance in the office.
