Top 10: Biggest K-Dramas, with a deadly Netflix show taking the crown

It’s official, Netflix’s Squid Game 3 is back and taking the top spot! The global phenomenon starring Lee Jung Jae has once again captured the world’s attention, topping the brand reputation rankings for K-dramas in July. According to the Korean Business Research Institute, the rankings were based on data collected between June 8 and July 8, 2025, analyzing everything from viewership to audience buzz.

Here’s a breakdown of July’s top 10 K-dramas, ranked from number ten to the ultimate number one:

10. The Haunted Palace
This mystery drama has built a loyal fanbase with its chilling setting and suspenseful plot twists.

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9. Our Movie
A slice-of-life drama that feels like a warm hug, this one explores friendship and healing through the lens of a group of indie filmmakers chasing their dreams.

8. Oh My Ghost Clients
A quirky supernatural comedy where ghosts hire a human to solve their earthly problems.

7. Queen’s House
Political drama meets royal scandal in this modern take on monarchy and power.

6. Head Over Heels
A romantic comedy that brings old-school charm with a current twist.

5. For Eagle Brothers
An action-packed military drama that mixes brotherhood, betrayal, and national pride.

4. Good Boy
This crime thriller follows a morally gray detective chasing justice while hiding secrets of his own.

3, Mercy for None
Revenge is the name of the game in this drama about a prosecutor who turns savage.

2. Our Unwritten Seoul
This heartfelt drama starring Park Bo Young and Park Jin Young ruled last month’s rankings. With emotional depth and poetic storytelling,

1. Squid Game 3
   With a brand reputation index of 7,984,003, this season is a true juggernaut. Tension, survival, and moral questions return with deadly games in between.