With the biggest football event in the world approaching, many netizens around the world have been shocked by the insane amount of money a 30-second Super Bowl ad costs and that many important and worldwide renowned brands pay it with no doubts.
The cost of the ads for the sport event is $7 million for the second consecutive year, and despite many brands and companies having reduced their advertising expenses considerably, when it comes to an event of such magnitude, they usually invest because it guarantees reaching more people.
Cost of a 30-Second Super Bowl Ad:
1967: $42k
1970: $70k
1975: $107k
1980: $222k
1985: $525k
1990: $700k
1995: $1.2 Million
2000: $2 Million
2005: $2.4 Million
2010: $3 Million
2015: $4.25 Million
2021: $5.5 Million
2022: $6.5 Million
2023: $7 Million
2024: $7 Million— Daily Athlete (@idailyathlete) January 31, 2024
For this reason, the cost to promote products in it is increasing even more with the years, as in the last decade, the cost of the same 30-second ad was $4 million, and in the decade before, it was $2.4 million. And due to the great popularity of these types of live events, they could continue increasing in the next few years.
In addition, due to the great demand for this promotion act, CBS, which will broadcast the Super Bowl, has already sold out his spots for ads in just a few weeks of November, demonstrating the positive impact of this event on the companies.
The brands are also investing more in implementing new strategies around the promotion ads to maintain people’s interest and talk about them for weeks before and after the Super Bowl event, which will take place on Sunday, February 11th of the current year.
Chris Pratt becomes Mr. Pringles in a new #SuperBowl ad pic.twitter.com/2FTjNArUV3
— DiscussingFilm (@DiscussingFilm) February 5, 2024
