Recent reports revealed how much money BLACKPINK‘s Lisa earned from her outstanding participation at the 2026 FIFA World Cup, increasing her wealth and value internationally.
On July 21st, The Sun released a new report talking about how celebrities made millions from the sports event with their performances, brand collaborations and special appearances through advertising slots.
Lisa participated in the 2026 FIFA World Cup by releasing the new song ‘GOALS‘ in collaboration with Anitta and Rema and then performing at the inaugural event in the United States, showing her talent to the sports public.
According to the media outlet, the K-pop idol received estimated earnings of £9 million, approximately $12 million, and amplified her already enormous global appeal with this participation in the football tournament by “signing high-value endorsement deals with major global sponsors targeting mainstream sports audiences.”
The Sun also states that these projects for the FIFA World Cup helped the BLACKPINK member “increase her value to international brands” by making this global appearance at an event of this importance and scope.
