It was recently announced that the Nike x SKIMS collection with BLACKPINK‘s Lisa has officially sold out worldwide, once again demonstrating the idol’s huge influence in the fashion industry all over the world.
On January 27th the Thai idol starred in a promotional video for the new partnership between the two fashion brands, becoming the face of this new collaboration inspired by ballet, which quickly went viral on social networks for her incredible dancing skills.
In the collaboration Lisa models the new products that include zip-up crop jackets, V-line 25′ leggings, Rift Saton shoes, wrap skirts, wrap long-sleeved cropped tops, and more pieces in black and pink tones that are already sold out on the official websites and stores that were packed from the first day to the last.
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LISA’s NikeSKIMS campaign collection, featuring the Rift Satin Silt Red footwear and Himalayan Knit Skirt, has been SOLD OUT in all sizes online after its official release.
With people still lining up on the last day of the SKIMS Pop-Up Store in Paris, highlighting Lisa's… pic.twitter.com/2wakFvAJxh
— Pop Core (@TheePopCore) February 9, 2026
On social networks fans react to this sad news with comments like: “Its called lisa effect,” “No wonder she is getting deals left and right , Queen energy,” “Honestly, it’s not surprising at all. That’s the #LISA effect.” “LISAS IMPACT BUT I HURDDDD,” “sold out everywhere, lines still forming. lisa isn’t a campaign, she’s demand.”
