Although with all the excitement that has been created, the great impact that the movie ‘Barbie‘ would cause was expected, however, it has achieved much more, even getting the stock of the creator of the doll, Mattel, to rise with its immense success.
In recent days, the toy company has managed to get higher on the stock market, D.A. Davidson, Linda Bolton and Christina Xue shared through a note that Mattel’s stocks have been boosted by the success and attention that the iconic doll’s movie has garnered.
In addition, some data was also revealed showing that there is a shortage of product in the retail stores of the renowned company, once again evidencing the popularity that this brand has once again gained thanks to Warner Bros. production.
This proof that the company that created Barbie is generating million-dollar profits beyond its income from the box office success of the long-awaited live action movie, but has also managed to increase its sales of this product that dominated social networks.
“The Barbie movie was released less than a week after Mattel reported its second-quarter results on July 26, making the company very likely to be at the top of the list“, analyst Lindsay Dutch said.
