GUESS introduces Hyunjin through a denim-focused campaign
GUESS has named Stray Kids member Hyunjin as its newest global brand ambassador. The announcement comes with a new campaign highlighting the brand’s classic denim style, set to launch on March 6, 2026. In the pictures accompanying the announcement, Hyunjin wears familiar GUESS pieces, such as denim shirts, straight-leg jeans, striped T-shirts, and relaxed style choices. The overall concept gives a casual and easy-to-wear vibe, which matches the identity the brand has built over the years.
GUESS releases a capsule collection with Hyunjin
Along with the campaign, GUESS has also launched the GUESS x Hyunjin capsule collection. The drop includes striped logo tees, printed T-shirts, sleeveless tops, denim shirts, and jeans, such as the G16 straight leg and the G18 relaxed fit. The collection also features a long-sleeve pocket shirt and eco GUESS trunks. Some of the products are part of the GUESS Jeans label, which focuses on more sustainable pieces.
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@guessthailand The wait is over. Congratulations to Hyunjin welcome to GUESS #GUESSxHYUNJIN #HYUNJINxGUESS #GuessThailand
Hyunjin connects GUESS with a younger audience
The collection brings GUESS essentials that lean on the simpler side of fashion. In addition, these are everyday basics that the company is already known for, especially in denim. By bringing Hyunjin into the brand, GUESS creates a stronger connection between its timeless legacy and a younger global audience. The collaboration also gives Hyunjin another step into the fashion world, this time through one of the most recognizable American denim brands.
