SEVENTEEN is one of the most popular and innovative boy bands of all time, making them one of the highlights of the Kpop scene globally. That’s why the boys have become ambassadors of many important brands in different regions, and they are still committed to being even bigger than they already are.
On May 19, CJ CheilJedang’s brand Bibigo global announced that SEVENTEEN has become the new global brand ambassador and will launch a global campaign targeting international customers. The Kpop group will be ideal to introduce the brand to the Gen Z consumers with their new slogan, “Taste What’s Beyond.”
The ultimate K-POP X K-FOOD collaboration is happening backstage.
We are proud to announce SEVENTEEN as bibigo’s new global ambassador.
Step into the next chapter with SEVENTEEN and bibigo#bibigo_SEVENTEEN #TasteWhatsBeyond #SEVENTEEN #bibigo #LiveDelicious pic.twitter.com/xmnPyoY6ET— bibigo Global (@bibigoGlobal) May 19, 2025
The new collaboration will include several marketing activities such as campaign videos, collaborative product launches, and pop-up events. Bibigo is determined to communicate its authentic K-food message, showcasing innovation and having such an amazing Kpop group by their side.
There are only a few hours left to watch the first campaign video on its official global Instagram, TikTok, and X channels. The short-form video will feature SEVENTEEN enjoying various Bibigo products, including some limited-edition Bibigo products.
