Seoul City approves official sponsorship for the BTS concert project
BTS officially has the seal of approval from the Seoul Metropolitan Government, which has allowed the title “Sponsored by Seoul Metropolitan Government” for the boy group’s comeback show. The concert is scheduled to take place at Gwanghwamun Square on March 21, 2026. According to city officials, the request was submitted by HYBE, and final approval was delivered on January 29, 2026. A city representative explained on February 10, 2026, that the event was reviewed and approved because it meets public interest standards and supports Seoul’s cultural and tourism goals.
The Seoul Metropolitan Government will reportedly sponsor the comeback concert of BTS. Over 260,000 people are expected to attend the show. pic.twitter.com/avEHbS0vLH
— About Music (@AboutMusicYT) February 10, 2026
“This event consists of a concert and various side programs for citizens and foreign tourists, providing opportunities to enjoy experiential and viewing-based cultural content, and is expected to attract foreign visitors, thus possessing public interest value.”
City review highlights public interest and tourism impact
A formal internal report prepared in January 2026 stated that the concert will include side programs for citizens and foreign visitors. These activities will come as cultural experiences and will help attract international fans to Seoul. Officials also emphasized that the global popularity of KPop is expected to increase overseas visits and create a festive atmosphere in the city. The report concluded that the event could contribute to the recovery of the local tourism market and support nearby businesses and service sectors during the event period.
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BTS is set to hold an open-air concert at Gwanghwamun Square on March 21 to celebrate their comeback. pic.twitter.com/rIWLa6Zk14
— Kpop Charts (@kchartsmaster) January 22, 2026
“With the global popularity of K-pop, the event is expected to encourage visits from Hallyu fans and other international tourists, create a festive atmosphere, and contribute to revitalizing Seoul’s tourism market and local economy.”
Safety inspections and crowd control measures are reinforced
To prepare for large crowds, the city will inspect 127 elevators located within one kilometer of the venue between February 24, 2026, and March 6, 2026. These inspections will featuresubway stations, cultural facilities, and major hotels. Inspectors will examine door systems, emergency communication devices, motor conditions, and accessibility features. Escalators will also be reviewed for safety plates and emergency stop systems. On February 4, 2026, Mayor Oh Se Hoon led a safety meeting to confirm crowd monitoring plans using CCTV and real-time city data, while also strengthening regulations against price increases in tourist areas.
