Olivia Rodrigo‘s YouTube promotion in Korea that mentioned BTS has sparked controversy. On May 30, a post on a popular online community drew attention after noticing that Olivia Rodrigo’s official YouTube channel for promoting ‘good 4 u’ under the title “A western song topped the billboard beating BTS” on Korea.
According to the post, she has never seen a pop singer using another artist’s name to promote her song in Korea, and many others agreed in the comments. Some of the netizens’ reactions were: “I think the ice cream and car wash coupons weren’t enough to promote her song.”
“She is receiving massive support from her country as BTS stream numbers are leaking on Spotify… ARMY international is fighting a long and hard battle. But things like this make us stronger.” The user who first found out and tweeted was bullied by Olivia’s fans and BTS haters.
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Hours later, the girl posted a video clip showing how Olivia’s team promotes the singer’s song in Korea. But then people cyberbulled the girl. Some comments are “It doesn’t matter if the girl’s team promotes her song, but I don’t understand why to downgrade and use our boys’ names to harness the influence.”
“I don’t understand why the team is doing such a thing in Korea when the girl is already doing very well in America.” Another added: “Why are they attacking the artist? Do you really think that she, who probably doesn’t speak Korean and doesn’t do hers marketing or managing, or manages Spotify, could have intentionally done it herself? The answer is more obvious than you think”.
“Your company’s PR team is so… well maybe the PR team thinks it’s a good marketing strategy and it seems to work… Korean haters will watch the video and ARMY will also watch the video leaving some negative comments… So it’s like a victory for the PR team, maybe they knew that ARMY is easy to get angry.”
Others spoke about the double standards of the BTS team in South Korea: “I am ARMY but this seems exaggerated to me, they don’t mind doing this in Korea when they say ‘BTS beat such a renowned artist’ They need to stop the hypocrisy! the girl got # 1 last week even before all this.. let the girl shine, she’s breaking record after record.”
