Meghan Markle is preparing for Valentine’s Day through a new release from her lifestyle brand “As Ever.” On January 27, 2026, the brand announced the launch of its Valentine’s Day collection on Instagram. The post revealed strawberry and raspberry-flavored fruit spreads designed for gifting and sharing. Then, the promotional clip showcased a red ribbon-wrapped box being opened. 
The announcement hinted at themes of home, gifting, and time spent with loved ones. Meghan Markle has previously shared personal Valentine’s Day moments online, hinting at the interest in that moment of the year. In February 2025, she posted a video showing a themed breakfast with Prince Archie and Princess Lilibet, featuring heart-shaped strawberries and red decorations set to music.
The Valentine’s Day launch followed a teaser shared on January 26, 2026, which featured images of strawberries, baked meals, and a button reading Press for Jam. Finally, an Instagram Stories slide listed the release time as January 27, 2026. Meghan Markle launched As ever in March 2025 with food products and later expanded the brand to include wine, candles, and lifestyle accessories.
