After LE SSERAFIM‘s long-awaited music comeback, KBS banned the girlgroup’s new song ‘EASY‘ from airing due to this shocking scene in the MV, demonstrating once again how strict and careful they are with the type of content they provide to their millions of users.
Although this is not the first time a K-Pop artist has been banned from the broadcast channel, due to renowned groups such as BLACKPINK and (G)I-DLE, it generated much speculation and curiosity when the ban on ‘EASY’ was announced.
LE SSERAFIM's new music video for 'EASY' was deemed ineligible to broadcast by KBS due to the risk of people copying what's on the video.
— "A music video that deals with LE SSERAFIM's anxieties and struggles behind the scenes that the group has never played before." pic.twitter.com/WCBu2J9fsJ
— Kpop Charts (@kchartsmaster) February 15, 2024
Now that the MV has been officially released, many have identified the scene, which may not be suitable for all audiences. This part shows the member Chaewon in a bathtub when suddenly someone drops a hair dryer in water.
they seriously banned le sserafim for dropping a hairdryer into a bathtub?? pic.twitter.com/Dj0hUOY27x
— avi (@urazukyutchi) February 19, 2024
KBS did not ignore this and classified the scene as inappropriate and ineligible for broadcast as it is a potential influence on viewers to copy these acts, such as mixing electricity and water, which can be fatal to life.
