Justin Bieber launches a collection of clothing against racism. It already appeared with the first photos using the pieces. They are black sweatpants and jackets with the inscription in white: “Racism Is Evil“.
This is a launch of the “Simple Gospel” brand , a company that he created in partnership with his friend Josh Mehl. At first, a white male who benefits from racism may seem troublesome, but he already anticipated these criticisms and created actions. 100% of the proceeds will be donated to the cause.
“We are blessed to announce that 100% of our profits will be donated to a black-owned startup in Los Angeles, California” the brand wrote on its Instagram.
Justin Bieber via Instagram: Racism is evil.
Sunday 12 pst @/simplegospel pic.twitter.com/bzV3IVBwaf
— Justin Bieber News (@jbiebertraacker) September 21, 2021
The launch of the products will take place on September 26, according to the official website. Justin Bieber previously used Instagram to reflect on how his life has been affected by black culture and how he wants to “be part of the necessary changes” The singer wrote a message on the social network to talk about the issue.
“Black culture inspires me. I benefited from black culture. My style, like singing, dancing, acting and my fashion were influenced and inspired by black culture“he said.
Justin said he is committed to using his platform from now on to “learn, speak out about racial injustice and systemic oppression” Justin Bieber even admitted in an interview that he felt embarrassed for not giving due weight to the discussion about racism earlier.
“I have felt ashamed in the sense of how, why these men were killed while I was covering my eyes with a blanket. Why? I feel bad about it“
Justin Bieber also embraced the #BlackoutTuesday movement , created by two black women in music in the United States, and called for a day of silence from businesses in the industry in protest against racism.
