Justin Bieber officially launched a new SKYLRK collection on February 13, 2026, featuring his wife, Hailey Bieber, as the first campaign star for the brand’s collection. The famous couple collaborated closely on the release, mixing Justin Bieber’s minimalist fashion vision with Hailey’s effortless swag. The campaign, photographed by Hugo Comte, showcases a stripped-down and intimate concept, with Hailey modeling leather pieces, loungewear, footwear and accessories from the limited edition collection.
The SKYLRK drop includes two leather jackets named after Hailey, the HB Hooded Leather Jacket priced at $1,400 and the HB Leather Jacket priced at $1,200. This launch reflects ideas Justin Bieber himself first shared in April 2025, when Hailey mentioned she was creating her favorite jacket for the brand. The collaboration was previously introduced during SKYLRK’s Tokyo pop-up event in December 2025 before becoming available online.
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Meanwhile, the Biebiers continue to balance their busy schedules and family life. Most recently, they attended the 2026 Grammys with Justin performing “Yukon” and being honored with multiple nominations. The pair also supported the release of Justin’s first album in nearly 5 years, “Swag,” and expanded Hailey’s beauty brand Rhode. The couple are also raising their son Jack Blues, born in August 2024.
