Jungkook stuns in a new Calvin Klein campaign in February 2026
On February 24, 2026, BTS’ Jungkook made headlines as the face of Calvin Klein’s latest denim campaign. The photos and video show the “Seven” singer wearing the brand’s 1990s-inspired jeans in baggy, relaxed, and straight styles. In the main commercial, Jungkook walks into a record store in New York City and listens to different types of music. Each track leads him into a short fantasy scene mixed with musical charm.
One sequence shows the BTS member sitting peacefully near the ocean, watching the waves. Another places the KPop sensation inside a bright orange room where he dances freely. The final scene references the 1984 hit song Footloose. Jungkook dances inside the record store before being reminded by an employee, played by Rosie Perez, that it is not a dance floor. Just like that, the campaign thoroughly blends music and fashion.
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A long-standing partnership between Jungkook and Calvin Klein
“I love Calvin Klein jeans because they’re designed to be lived in,” Jungkook said in a statement about the partnership. “The looks I wore for this campaign nod to ‘90s style while feeling completely modern. It was exciting to bring together my love of music, dance and fashion against the energy of the city.”
But this is not the first time Jungkook has joined forces with Calvin Klein. Even before BTS was gearing up for its big return, Jungkook had already been working with the brand. Back in October 2025, the “3D” singer surprised fans with a Calvin Klein ad, flaunting his attractive physique. Additionally, he was the face of two different campaigns in 2024 and 2023.
BTS prepares a new album and world tour for 2026
This Calvin Klein campaign arrives as BTS prepares to release their highly anticipated album “ARIRANG” on March 20, 2026. This will be the group’s first album together since “Be,” which was released in November 2020. It also marks their first group project after three years spent exploring solo ventures and completing their military service. In April 2026, the group will begin a new world tour starting in Goyang, South Korea. Their global run will visit multiple continents and cities, spanning 82 concert dates.
