Jisoo from BLACKPINK has been catching headlines lately—but not for her music or acting. She’s lost nearly 200,000 Instagram followers since February 2025, and fans are starting to ask: what’s going on? According to Social Blade, she’s now the least-followed BLACKPINK member, with Lisa still leading the count at over 106 million.
[🚨] JISOO has the biggest drop in Instagram followers with over -178k despite having his last solo comeback with his album "AMORTAGE" in 3 months (February). pic.twitter.com/u0d4zKf6nZ
— . (@BLACKPINK_FFLOP) May 17, 2025
Many fans point to Jisoo’s Instagram glow-up: less selfies, more elegant promo pics. Ever since launching her label BLISSOO in late 2024, her account feels less personal and more polished. Gone are the casual life updates that once made fans feel like they were getting to know the real her. In their place, glam shots and brand deals are all over her profile. Some even suspect her content’s reach is being limited due to algorithm changes from all the ads.
Still, there’s hope. Jisoo’s been booked and busy with her mini-album “AMORTAGE” and the drama “Newtopia,” so a content shift makes sense. But fans are craving the old Jisoo with her real, relaxed, and relatable vibes. With BLACKPINK’s 2025 world tour on the horizon, a few behind-the-scenes selfies and personal moments could win hearts (and followers back).
