IVE’s Wonyoung has been selected once again as an ambassador for Dyson’s hair devices, showing her as an idol with multiple brand deals. On April 8, 2026, Dyson Korea revealed a new pictorial of Wonyoung and officially announced her appointment in its campaign. The partnership did not come as a surprise to many fans because she had already worked with Dyson Korea before in the hair device category.
According to Dyson Korea, the IVE diva has shown strong synergy with the brand through past campaigns. She received positive responses from consumers for presenting different concepts with ease while keeping an elegant and trustworthy image. The company also noted that her healthy and glossy hair image fits well with Dyson’s focus on technology designed to support hair health.
Wonyoung also spoke about the appointment and said that hair styling is an important part of completing a concept. She told fans that Dyson’s hair devices help create many styles while reducing hair damage, and she added that she is excited to share more styling ideas on a broader stage.
“Hair styling is an important element in completing a concept. Dyson’s hair devices help create a variety of styles while minimizing hair damage.”
Similarly, Dyson expressed confidence in her as someone who represents the brand’s values and hinted at more promotions in the future. Meanwhile, IVE continues expanding its international presence through its ongoing world tour, “Show What I Am.”
