Recently, Jiwon Park, CEO of HYBE, BTS‘ agency, revealed that he intends to recreate their K-Pop ‘production system‘ in the United States, which would mean fighting against music industry giants such as Universal Music Group and Sony, who have dominated the American market for over 20 years.
HYBE’s main intention with this project is to recreate the success of BTS, this time from the United States, with a new music group that has been presented under the name Katseye, which will be composed of all-girls. Its goal would be to create a large and stable fandom in the American country.
🚨HYBE NEWS🚨
HYBE 'starts girl group debut project' targeting the U.S. with Kpop production system.
The name of the audition project in the U.S. is "The Debut: Dream Academy. "The Debut: Dream Academy" will begin its 12-week journey with the release of content on this day. pic.twitter.com/gARG1onpdn
— ÊšSSERAFIMERSÉž (@Sserafimers) August 25, 2023
HYBE has shown that it is serious, demonstrating its intention to invest in the country to improve its operations; even in 2021, it bought Ithaca Holdings with the intention to expand its portfolio of acquisitions with the purchase of Quality Control Music and the Latin music company Exile Content.
Although the K-Pop group BTS achieved worldwide fame by having a huge fan base in every country of the world, they are currently on a musical hiatus as they are all doing their mandatory military service in South Korea. However, it is expected that by 2025 they will all be discharged and restart their activities.
