K-POP sensations BTS will also be at the awards on March 14.
Sunday’s Grammy Awards broadcast is scheduled to begin with a performance by Harry Styles, who is nominated for three awards on Music’s Greatest Night.
“You don’t want to miss the show’s opening,” Jack Sussman, CBS executive vice president of specials, music and live events, tells Variety. “It is going to be music that will arrive very strong and hard as you have never seen it before. We have Harry Styles, this incredible entertainer, at the start of the show and we will continue to attack with great music.
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The hope is that the outburst of an enthusiast like Harry Styles kicking off the three-and-a-half-hour ceremony will calm an audience that has been starving for live shows for a year and be a moment of renewal for the artists themselves.
Styles is a candidate for Best Solo Pop Performance for “Watermelon Sugar,” Best Pop Vocal Album for “Fine Line,” and Best Music Video for “Adore You.” In the immediate aftermath of several hit singles, his latest album has sold 2.5 million units since its release in December 2019, according to Alpha Data, moving more than 20,000 last week, a gain of 11%.
Sussman gears up for seismic activity in downtown Los Angeles as K-pop sensations BTS take the stage. He didn’t give any hints about his performance plans other than to say that fans won’t be disappointed.
“It will be what they really love and want BTS to do,” hints Sussman. “They will have fun and engage the audience at home.
They will help everyone stand up in their living rooms.
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Naturally, the pandemic conditions of the last 12 months had a great impact on the planning of all aspects of this year’s program. Sussman, who has directed the Grammy moments for two decades, adds that he has never seen less stress in sourcing talent for the show.
The Grammy Awards will air live on CBS from the Los Angeles Convention Center at 8 p.m. ET / 5 p.m. PT on Sunday March 14.
